Brand and Website Design : Mchone Performance Training

I am so excited to share with you the new website design for Mchone Performance Training! Steven and Shona are both beyond talented and are outdoor adventure enthusiasts. We started with the brand design process and then built out their website! Take a peek below for the design process and make sure to check them out at

We started the project with narrowing down the color palette and overall style and mood for the brand. They wanted it to be bold, and scream outdoor adventure.


The Logo was inspired by Stephen’s bike ride from his Training Studio up to Mt. Mitchell.

mchone performance training branding
Logo Design

We wanted the website to be as adventurous as Steven and Shona. With that being said head over to their website to take a peek at the final design!